The giants of the entertainment software industry are engaging into stiff competitive battle with Nintendo Wii Fit. This past May 2009, Wii Active was introduced in hopes to capture market share from Nintendo Wii Fit who has is currently dominating the market for technology based health fitness products. EA’s Wii Active key target are women who want variety in their exercise routines and prefer to stay in the comfort of their home. Many believe that EA Sports Wii Active is prompt to take over Wii Fit for the following reasons:
1. The price is $30 less than Wii Fit’s current of $90.
2. No need to have a balance board for the exercise program. There are additional exercise where you can optionally used the balance board. Not requiring the balance board bring you additional saving as compared to Wii Fit.
3. Wii Active Power bands for resistance and the nunchuk are used as the main tools for the entire program. The power bands alone gives an edge over Wii Fit for building strength and endurance.
4. There are more than 20 exercises and motivational challenges to start with.
5. Unlike Wii Fit , EA Sport Wii Active is modeled after some of the biggest star trainers to bring additional credibility to exercise program.
Wii Fit has a real contender on its hands. Even though this is the first release , other workout packages will be released soon that will give Wii Active an edge over Nintendo Wii Fit. Some say that if EA could accurately measure Body Fat it would definitely push Wii Fit over its competition.
